Golf has been around a lot longer than the Internet. That’s a proven fact, given that the sport traces its history back many multiple centuries to the highlands of Scotland. On the other hand, the World Wide Web can be traced back perhaps as far as a United States Department of Defense project in the 1970s and 1980s. Still, both of these realms collide head on when it comes time to any golf course or driving range to establish or grow its business, as a website is a must.
If you are in the position of handling the design for a golf website, then seven things need to be covered during the process. Keep reading to learn what they are and why they are important. Here are some tips from https://gggmarketing.com/services/web-development/.
1) Cater to the mobile crowd: Either have a mobile-friendly website, a mobile version of your website or just use dynamic or responsive website design that automatically caters to the size of the screen it’s being loaded onto. When people have their clubs in the trunk or back seat and are driving around to find some place to golf, they’re looking things up on their smartphone or tablet.
2) Content matters: While your website might be primarily intended to sell your business to customers, such as listing your location and hours, or selling clubs and golf balls, golfers have plenty of options out there. Hundreds of sites sell golf supplies, and over 13,000 courses and driving ranges dot the country. If you want to stand out, you have to prove yourself useful and even authoritative on the subject of golf. Post content in the form of articles, podcasts, and videos that help golfers learn how to play better, cover the professional side of the sport, or whatever else you can think of that they’ll want to consume. When they trust you as someone knowledgeable and passionate about golf, they’re more likely to trust anything golf-related that you’re selling.
3) Keep it fresh: While Internet users and search engines both love great content, they’re not going to come back if it’s the same content still up there. Putting up fresh content regularly helps boost you in Google rankings and gives your readers a reason to come back. Even if you have a set of primary ‘permanent’ articles, a blog that is regularly updated helps out tremendously in this regard. Swapping guest blog posting opportunities with other golf website masters is a great way to build backlinks and site authority, and adding a community page, comments features, or even a full-fledged forum are ways to keep the site fresh while allowing engagement with website visitors.
4) Know your keywords: No matter how great your website is by itself, it won’t serve anyone (including you) if no one finds it. Pick between three and five keywords or phrases to start with to cater content to, and then also make sure that you have it optimized through technical elements like image tags, page titles, and meta descriptions. Help search engines out further by having a site map or internal link structure that means if a Google bot, spider, or crawler finds one page, it will inevitably find the rest.
5) Optimize for local: If you have one specific physical location you are trying to promote, then make sure you focus on local search engine optimization. Make sure your course or range is on Google Maps, Yelp, and the like so that people can find you easily. Also, do what you can to encourage positive reviews and ratings from your current players and clients.
6) Don’t neglect social media: Your website should be supported by actively managed social media profiles on several major sites, such as Twitter and Facebook, where you entertain, educate, and engage followers. Also, make sure that your primary pieces of website content have social media widgets on them so that anyone wanting to share a piece of your site can do so easily. This increases brand awareness and possibly even gives you some backlinks for SEO benefits.
7) Conversion analysis: At the end of the day, any business website is supposed to largely function only to generate revenue for you. While it’s up to SEO to drive traffic to your site, it’s the site that has to convert that traffic into actual business and profit. Take a routine look at your site’s conversion percentage among existing traffic, and then do what you can to boost your numbers.
When you are handling website design for a golf course or driving range, each of these seven factors is important. For that matter, many of these would apply to other golf-related websites, be it an equipment e-commerce online store or even a miniature golf and arcade entertainment center.